About Us

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Dedicated Team Accountants & Business Growth Experts

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Why We Built Numberfied

We Didn’t Build Numberfied to Be a Business. We Built It to Solve One.

We’ve been in the trenches as business owners, just like you.


We’ve felt the stress of payroll. The late-night number-crunching. The “why-isn’t-this-working?” moments.


We’ve built businesses that soared. We’ve built others that flopped.


And through it all, one thing was crystal clear:

The numbers are never the real problem.


It’s what you do with them that matters and how you influence them.

We always believed our accountants or bookkeepers would help us figure it out. They saw our margins. Our losses. Our patterns. They were the closest thing we had to a growth partner.

But here’s the truth: most of them didn’t know how to help us grow. Not because they didn’t care. Not because they weren’t smart.


But because nobody gave them the tools to go beyond the books.

So we built Numberfied.

For business owners who want more than tidy reports, who want growth.


For bookkeepers who are ready to become indispensable growth partners, not just data sorters.


For accountants who are tired of being seen as a cost center and want to become the driving force behind client success.

We built it for everyone who’s felt stuck behind the numbers. Everyone who knows business could be better but isn’t sure where to start. Everyone who wants to stop surviving… and start scaling.

Numberfied gives you the unfair advantage we never had.

World-class bookkeeping support.


Growth coaching systems baked right in.


Leverage that turns you into a hero, whether you’re a business owner, a bookkeeper, or an accountant who’s ready to lead clients somewhere great.

If we’d had this platform 10 years ago, we would’ve saved years of time and mountains of stress.


But we didn’t.


So we built it.

Now it’s yours.

Let’s change what bookkeeping means together.

We built Numberfied because we were business owners first.

We saw how many businesses were stuck - great at delivering their product or service, but lost when it came to consistent growth.

So we created what we wished existed for ourselves:

A full growth team

Marketing

clarity and direction

Powerful

Sales systems

Business

coaching that’s

immediately implementable

And

expert financial management all under one roof.

Now, business owners finally have a way to get both their numbers handled and their business growing — all without having to hire multiple teams or juggle endless advisors.

Meet Our Team

Nathan Baws
Co-Founder

Over 43 years, Nathan launched 15+ businesses, many with seven-figure turnovers, using unique strategies that combine natural dopamine optimization, organic lead generation, and growth focused systems.

He has built businesses in industries including property, health, weight loss, education, marketing, finance and more.

He consults for startups and businesses of all sizes, helping them thrive.


Nathan appeared on Australian Shark Tank TV, set a Guinness Book of World Record in ice baths and has published an international best seller book endorsed by Tony Robbins and Brian Tracy on business growth.


He loves helping businesses grow and giving clarity on the numbers.

Rachel Baws
Co-Founder

Rachel is a real estate investor with 20+ years of experience across four continents, specializing in creative deal structures and value-add strategies.

An investment bank escapee, she’s also a keynote speaker and author known for blending real estate expertise with insights on negotiation and execution.

She focuses a large amount of time training our bookkeeping team and implementing systems for them to create great customer outcomes, being massively passionate about clean numbers.

Rachel is also known for her international best seller book called "Cracking the Rich Code" endorsed by Tony Robbins and Brain Tracy where she writes about how to build wealth in real estate.

James Bailey
Partner

James is a results-driven sales strategist and ex-Australian Defence Force leader who helps businesses boost growth through smart sales, marketing, and digital solutions.

From launching successful ventures to co-founding Business Profit Lab and Bail Bots, he’s known for practical, high-impact strategies that drive results.

He is highly skilled and passionate about Social Media Marketing.

A definite outside of the box thinker and provides great value to problem solving for many businesses.

Back Office Team

Numberfied is powered by a global team of 74 high-level professionals from the USA, Australia, UK, India, Pakistan, and the Philippines.

This powerhouse includes elite accountants, bookkeepers, SEO experts, designers, lead generators and business growth strategists, all obsessed with systems, automation, numbers, and scaling results.

Many team members bring 40+ years of experience each, giving us a thorough level of expertise across industries.

Bookkeeping with Business Growth


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