Rachel Baws

Rachel Baws is the co-founder of Numberfied with 20+ years of global business experience, specialising in bookkeeping, accounting, and financial growth strategies. She’s also a best-selling author of Cracking the Rich Code, endorsed by Tony Robbins and Brian Tracy, where she shares insights on building wealth through clarity and smart financial systems. Rachel Baws is the co-founder of Numberfied, bringing over 20 years of global business and investment experience. She specialises in helping businesses simplify their books and make smarter financial decisions. With her background in real-estate investing, Rachel understands how clean numbers fuel growth and strategy. She leads Numberfied’s accounting and bookkeeping services with a sharp eye for detail and efficiency. Her approach blends practical systems with hands-on business coaching for real, measurable results. Rachel is also a best-selling author of Cracking the Rich Code, endorsed by Tony Robbins and Brian Tracy. In her chapter, she shares insights on building wealth through structure, clarity, and smart planning. At Numberfied, Rachel turns everyday bookkeeping into a tool for scaling and sustainability. She believes accurate books don’t just track progress- they create it. Driven, strategic, and people-focused, Rachel helps business owners fall back in love with their numbers.